Details of the First Google Retail Sure Success

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Without a doubt, the first glimpse of this new store will increase the attention on the branch, as well as the interest in being among the first to visit the Google Store. Just one day after opening its doors, Google gave the first glimpse of what will be its jump into the retail world with its first physical store in an exclusive neighborhood of Chelsea, near the campus of almost 11,000 employees that it has in that city, and that will undoubtedly put in check the importance of retail stores for the big technology companies. And it is that although some brands believe that the idea of ​​having physical commercial spaces is already a thing of the past, there are still those who seek to consolidate themselves within this market and seek to do so with actions that remind consumers of their importance.

Google Store? With this new bet, Google hopes that this place will focus on something more than a space for new customers to buy and get support for their original phones (Pixel), Chromebooks, Nest devices, among others, as they had done until now. now the “pop-up” and temporary probes that were created earlier. The store takes place at the company's headquarters Bulk SMS Service in New York, which undoubtedly says that it will be something permanent, and draws attention to this risk because unlike Apple, it does not obtain the majority of its profits from its hardware producer, but of digital advertisements. Google Store google-blog The why of retail Despite what has been said above, the intention of this new store could also have an influence on getting to know consumers better, knowing what they want from the hardware and with it, perhaps, creating new products that adapt to the requests of the consumers.

audiences at different times in their lives. According to a company blog , the company decided to open the store today because it realized there was a pent-up demand for in-person experiences, which may be obvious after an extreme coronavirus pandemic lockdown and increased traffic. retailer in New York. The experience The store will have separate rooms where visitors can see how its products work; one of them is its Pixel phone, which will have a whole room to see the night vision camera function in greater detail; yet another is a room for its Google Stadia gaming service, where the customer will be able to learn what it's like to play on the platform, switching from using a mobile device to a much larger screen. Likewise, there will be an area called 'Space of the imagination', which consists of a round glass structure of just over 5 meters, where the latest technological advances of the company will be displayed.